Etheleo

Βranding and logo design for ETHELEO a premium essential oils company.

Etheleo

Βranding and logo design for ETHELEO a premium essential oils company.

Client

ERMINA LAZARIDOU
Scope

Branding, Logo design
Sector

Cosmetics & Wellness
Year

2019

ETHELEO ESSENTIAL OILS is a vertically integrated production unit, covering the full cycle from organic cultivation of aromatic plants to the distillation of high-purity essential oils. The brand is aimed primarily at the perfumery and personal care industries, offering natural raw materials of exceptional quality.

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The name Etheleo combines the English word Ethical with the Greek-rooted Éleo (meaning “oil”), expressing both the ethical philosophy behind the production process and the nature of the product itself. The creative direction focused on developing a logotype with authority, clarity, and visual dynamism — a mark that communicates the premium character of the brand while incorporating discreet and meaningful visual references: organic cultivation, scientific distillation, and lab-grade production.

The natural — and by extension, organic — identity of the brand is symbolised through a stylised lavender stem, chosen for its associations with purity and its strong link to the essential oils category.

Etheleo packaging. Designed by pecora nera design studio

Close-up of Etheleo branding – Peppermint. By το pecora nera design studio

Close-up of Etheleo branding – Lavender. By το pecora nera design studio

The result is a refined, contemporary logo with a clear visual structure and strong symbolic language. A visual mark capable of supporting the brand’s positioning in the essential oils market.

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