YAMAS
Brand identity design for a Mediterranean bistro in Zurich
YAMAS
Brand identity design for a Mediterranean bistro in Zurich
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ClientYAMAS GASTRO AG
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ScopeVisual Identity, Logo Design
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SectorRestaurant & Bar
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Year2016
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Distinction
YAMAS is a bistro with a clear Mediterranean focus, located in one of Zurich’s fastest-growing commercial districts. The space exudes an authentic Mediterranean atmosphere, with carefully curated decorative elements that highlight its origin and character. YAMAS operates both as a restaurant and a delicatessen, inviting guests to enjoy meals, drinks, and also take home selected packaged Mediterranean delicacies.



The brand identity draws inspiration from this Mediterranean essence. Recognizable elements of the region come together in the central logo symbol: the letter “Y,” which works both as the initial of YAMAS and as a stylized reference to a wine glass. A symbol that balances simplicity and warmth, while expressing the very spirit of the brand.


For the logotype, we selected uppercase geometric characters with clean lines to maintain harmony between the lettering and the central symbol. The color palette remains minimal — black and white — chosen to create a timeless canvas that enhances elegance and highlights the supporting identity elements.









