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TORC

Branding & packaging design for industrial lubricants.

TORC

Branding & packaging design for industrial lubricants.

TORC is a new range of products for the lubrication and maintenance of industrial machinery — with a clear emphasis on technical precision and long-term durability. The packaging design was built around this identity: functional, robust, and fully aligned with the brand’s industrial character.

RELATED PROJECTS
Torc spray packaging design
Close-up of spray head with precision tube on a metallic lubricant can — industrial packaging design for Torc by pecora nera design studio.
Close-up of spray head on a metallic can for the Torc brand — designed by pecora nera design studio.
The logotype expresses mechanical precision and the concept of torque through strict geometry and compact form. Its circular structure suggests continuity and motion — fundamental concepts within the field. The typography is bold and heavy, crafted to convey confidence and professionalism.
Proclean Torc industrial cleaning sprays — design by pecora nera design studio
The packaging utilizes metallic textures and color combinations inspired by the industrial environment itself: aluminum tones, graphite gray, and high-contrast accents that support visual coding. The result is a clean, recognizable design that stands out even in the demanding environment of a factory.
Spray TORC branding — design by pecora nera design studio
Spray TORC packaging design — design by pecora nera design studio
The spray series by TORC — packaging design by pecora nera design studio
Close-up of the TORC spray cap — packaging design by pecora nera design studio
Close-up of lubricant spray head with precision straw, in metallic packaging — packaging design by pecora nera design studio
The visual language, detailing, and label finishes were all designed with clarity and practicality in mind. Every graphic element serves a purpose — to reinforce the perception of quality and communicate the brand’s technical expertise.
The TORC spray product line — packaging design by pecora nera design studio
Close-up of lubricant spray head with precision straw, in metallic packaging — packaging design by Pecora Nera Design Studio
Close-up of lubricant spray head with precision straw, in metallic packaging — packaging design by Pecora Nera Design Studio
Close-up of lubricant spray head with precision straw, in metallic packaging — packaging design by Pecora Nera Design Studio
The TORC spray product line — packaging design by pecora nera design studio
Photo featuring the complete range of TORC spray products — packaging design by pecora nera design studio
TORC’s branding is a fully integrated solution for a high-demand product. From identity and logotype design to the full packaging system, every component strengthens the brand’s technical profile and defines its position in the industrial equipment market.
Photo featuring the complete range of TORC spray products — packaging design by pecora nera design studio
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