Spready's packaging design

GENERAL INFO

Category

Branding / Packaging
Industry

Confectionery
Date

November, 2021

Spready's is a fresh and innovative brand that seeks to challenge the notion that indulgence must necessarily be accompanied by an unhealthy diet. Their range of nut butters is specifically designed to cater to the needs of health-conscious individuals who are looking for a delicious treat that is both gluten-free and free of palm oil.

The approach was to create a brand that’s exciting and also reflects the personality and the purity of the product. The basic idea behind the Spready’s labels was born from the brand’s personality, which seeks to distance itself from the traditional codes present in related products.

Packaging design for Spready's nut butter

A visual identity fueled by vibrant colours and surreal illustrations is the way to stand out on specialty store shelves and grab shoppers’ attention, make them smile and ultimately create an emotional connection. Spready’s promote the belief that good eating habits can be fun and delicious.

Visual identity fueled by vibrant colours and surreal illustrations is the way to stand out on specialty store shelves and grab shoppers’ attention, make them smile and ultimately create an emotional connection. Spready’s promote the belief that good eating habits can be fun and delicious.