IATIR®
Visual identity and website design for a holistic rehabilitation medical clinic
IATIR®
Visual identity and website design for a holistic rehabilitation medical clinic
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ClientALEXANDROS ALEXIOU
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ScopeBranding, Web design, Web development
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SectorHealthcare / Medical
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Year2021
IATIR® is a modern rehabilitation clinic specializing in physical medicine, offering an integrated, interdisciplinary approach to human health. Rooted in the synergy of four scientific fields — Medicine, Kinesiology, Psychology, and Holistic Medicine — the clinic delivers personalized therapeutic plans that restore, prevent, and empower.


The visual identity expresses this multi-layered philosophy with clarity and precision. The logo is built around four circular forms arranged in a cross structure — a schematic representation of the four therapeutic pillars that define the clinic’s methodology. The circles suggest continuity, flow, and complementarity, while their geometric balance conveys stability and inner harmony.


Typography is minimal and neutral, with linear, precise forms that reflect the scientific nature of the clinic without stylistic excess. The result is calm, structured, and trustworthy.



The website serves as a digital extension of the brand’s philosophy. The layout is clean and directional, with a strict hierarchy of information and a muted color palette. The design doesn’t aim to impress — it aims to build trust and provide clarity. Each therapeutic field is presented with focus and transparency — exactly as IATIR approaches its patients.



The identity of IATIR® goes beyond visual expression — it is a cohesive architectural narrative that supports and amplifies the clinic’s mission.
