Inspired by Yves Saint Laurent’s famous quote «That what is important in a dress is the woman who’s wearing it» we focused our concept in the woman, by choosing to symbolize the brand’s character through the female uniqueness and personality.
Inspired by Yves Saint Laurent’s famous quote «That what is important in a dress is the woman who’s wearing it» we focused our concept in the woman, by choosing to symbolize the brand’s character through the female uniqueness and personality.
The above concept resulted the logo design, as well as the corporate identity’s design to be defined by a both abstract and symbolic approach that created the entire branding.
HEART + SOUL
By using a geometric triangle as femininity’s eternal symbol, we created an abstract heart shape that visualizes the brand’s name and in the same time communicates femininity with its simplicity. This triangle shape has a direct reference towards the shape of a precious diamond/jewel with the intention of symbolising a woman’s precious soul. Through this particular design approach our symbol expresses femininity, and projects a sense of a special - invaluable - rare element in order to accomplish an absolute identification with the female personality.
