Eleanthos

Branding & packaging design for authentic Kalamata olives.

Eleanthos

Branding & packaging design for authentic Kalamata olives.

Client

PURE OLIVES
Scope

Branding, Naming, Packaging design
Sector

Delicatessen / Gourmet Foods
Year

2024
Distinction

HiiiBRAND AWARDS 2024 — Merit Award
Featured — Packaging Of The World
Featured — World Brand Design Society

The packaging design for Eleanthos brings together authenticity and contemporary precision, presenting Greek tradition with clarity and elegance to the global market. Positioned within the premium delicatessen sector, the brand highlights Kalamata olives, olive oil, and other natural Greek products — with a focus on simplicity, quality, and a deep connection to origin.

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Eleanthos σχεδιασμός συσκευασίας ελιές Καλαμών

The name — a fusion of “elaia” (olive) and “anthos” (blossom) — captures both the timeless value of the olive and the delicacy of nature. The logo, built around the olive branch motif, is geometric and balanced, offering a strong visual link to Greek identity.

Eleanthos σχεδιασμός λογοτύπου συσκευασίας

eleanthos καπάκια συσκευασίας με χρυσό foil

The packaging system is designed with restraint and clarity. Modern, structured typography and a calm, earthy color palette support the product’s natural attributes. The layout relies on strict symmetry, reflecting the brand’s quiet confidence.

Materiality plays a central role: matte black paper adds depth and elegance, while gold foil detailing brings highlights that subtly elevate key elements of the label. The result is a refined, distinctive presence on shelf — one that communicates authenticity and attention to detail.

Eleanthos speaks softly but clearly. A packaging identity rooted in tradition, shaped with intention, and made to stand out in a global context.

eleanthos σχεδιασμός συσκευασίας, βάζο με ελίες Καλαμών

Ετικέτα με χρυσό foil eleanthos Ελιές Καλαμών

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