eleanthos packaging design

The packaging design for Eleanthos products combines tradition with modern aesthetics, highlighting the authenticity and superior quality of Greek products in international markets

GENERAL INFO

Category

Pakaging
Industry

Olive Oil
Date

November, 2024
Distinction

Featured Packaging Of The World
Featured World Brand Design Society

Eleanthos is a line of premium Greek products, including olives, olive oil, and other treasures of the Greek land. The product emphasizes authenticity, simplicity, and the celebration of the natural qualities of its raw materials, creating an unbreakable bond with its place of origin.

Eleanthos packaging design for Kalamata Olives

Inspired by the words “elaia” (olive) and “anthos” (blossom), the name combines the timeless value of the olive with the freshness and beauty of a flower. The goal was to encapsulate the connection to Greek nature, fertility, and authenticity in a word that is simple, elegant, and enduring. The olive branch serves as the central symbol, capturing the essence of Greek identity with clean lines and balance. The packaging bridges tradition with a modern approach, reflecting the simplicity and authenticity inherent in the product itself.

The challenge was to design packaging that conveys the quality and authenticity of eleanthos without unnecessary embellishments. The solution lay in crafting a clean and understated visual language that places the product at the forefront, exuding reliability and attention to detail.

The design technique focused on minimal geometric forms and typography that balances tradition with a contemporary aesthetic. The color palette was carefully chosen to complement natural tones, while the composition maintains strict symmetry and harmony.

The uniqueness of the packaging lies in the choice of materials and details that exude luxury and refinement. The use of matte premium black paper adds elegance, while the gold foil highlights create a distinctive interplay of light, emphasizing the key elements of the label. The olive branch as a central motif adds a timeless character, directly linking the product to Greek heritage and nature.

The result is packaging that stands out for its clarity and sophistication. Eleanthos communicates the authenticity and quality of the product to the consumer, strengthening its presence in the market.