Retrogusto
Branding for a modern network of Horeca products and services.
Retrogusto
Branding for a modern network of Horeca products and services.
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ClientRetrogusto
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ScopeBranding, Corporate Identity
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SectorHoreca
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Year2022
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Distinction
Retrogusto Authentic Tastes is a contemporary company active in the food service industry and Horeca consulting. Its new corporate identity was designed to reflect professionalism, trust, and the evolving, forward-thinking nature of the brand.
The logo expresses a direct and confident character, built around a circular structure that symbolizes unity, continuity, and collaboration. The use of black as the primary color creates a bold yet refined aesthetic — a brand identity that conveys confidence and timelessness.
The typography is modern and legible, evoking technical precision and enhancing the overall visual impact of the brand. The identity system was developed across a full range of applications — from stationery and business cards to digital assets.
Visual elements, photography, and graphics come together in a coherent system that communicates Retrogusto’s values and aesthetic with consistency, clarity, and a distinctive tone of voice.
The final result provides a solid foundation on which Retrogusto can continue to grow and stand out in its field — a brand with a clear, strong, and future-ready identity.