Alice

Brand identity design for a premium girlswear fashion brand.

Alice

Brand identity design for a premium girlswear fashion brand.

Client

ALICE FASHION
Scope

Branding, Logo design
Sector

Fashion & Apparel
Year

2021

Alice is a Greek fashion brand that designs and produces clothing exclusively for girls with distinctive personalities and modern style. With collections that strike a balance between elegance and high quality, Alice was born to stand out — and its identity needed to reflect exactly that character.

RELATED PROJECTS

The brand identity design focused on creating a system that is flexible, creative, and instantly recognizable. The Alice symbol references the girl, the letter “A,” and the skirt. The icon represents the brand’s target group, while the skirt serves as a universal reference to femininity and fashion. Its form functions as the key visual, expressing the brand’s identity with clarity and universality.

The accompanying typography was custom-designed for Alice. Based on strict lines that convey strength and elegance, it remains friendly and timeless — with details that enhance its feminine character without falling into stereotypes. The tagline MADE TO MATTER reinforces the brand message, highlighting the care, value, and meaning embedded in every design, every fabric, every girl.

The color palette is warm and refined, avoiding obvious pinks and vibrant tones, in favor of more neutral and natural shades that evoke quality, simplicity, and calmness.

The Alice brand identity was created to support the brand’s presence in a premium fashion market, delivering a strong first impression and a distinctive visual system that moves beyond the clichés of children’s clothing.

NEXT PROJECT